Could this new beauty destination be the UK’s Sephora?

Indulge beauty the edit mini beauty products

The UK’s Sephora?

I’m pretty sure all of us beauty addicts have been longing for Sephora to cross the pond and set up shop in the UK. We don’t have an equivalent beauty destination on our high streets, and whenever there’s rumours of Sephora coming over here the beauty community on Twitter goes into a bit of a meltdown!

Although Sephora may not be making a UK appearance, I think we very well might have our own version…Indulge Beauty! When an invite landed in my inbox to checkout a ‘new beauty destination’ a couple of weeks ago I had no idea what to expect but I was excited for something different and unique. Luckily, Indulge Beauty does not disappoint, and when I visited their Westfield Stratford shop (don’t worry, they have plans to expand soon) and I was impressed to find it stocked with brands I already love or have been desperate to try, and some that I hadn’t even heard of before.

Clarins Hydra Essential face mask

Old and new favourites

When it comes to already established brands that are easy to get your hands on in the UK, Indulge Beauty has a great selection, and it’s great to be able to pick up products from some of our faves while also discovering new brands. Of those that I’m already familiar with, I’m pleased to see GlamGlow, Urban Decay and BeautyBlender on the Indulge Beauty shelves!

When it comes to new (and exciting!) discoveries, I was pleased to see Sachajuan, OUAI and The Ordinary. I’ve found The Ordinary quite tricky to track down previously, so knowing I can rock up to Indulge Beauty to swatch the foundations and find my perfect shade is amazing.

Indulge beauty UK Sephora

Unique discoveries

I think the most exciting thing about Indulge Beauty (and why I was previously longing for a Sephora in the UK) is the selection of unique, new brands that you would struggle to find elsewhere. When it comes to new beauty products, I’m like a kid in a candy shop and I just want to try EVERYTHING.

There’s Duck & Dry haircare products, MDMflow lipsticks, Skin Laundry skincare and MOR bodycare products. Honestly, just writing about them leaves me itching to add them to my basket and add them to my (ever expanding) beauty collection!

So, if you’re just a little bit bored of what’s currently on the UK beauty market, I cannot recommend checking out Indulge Beauty enough for something new and exciting.

Urban Decay All Nighter setting spray


  • Shop Indulge Beauty online here
  • Indulge Beauty can also be found in Westfield Stratford