Ahh Pinterest, I’ve not been your biggest fan in the past. But finally, FINALLY, I feel like we have more of a working relationship. Over the past couple of months I’ve been plugging away at my Pinterest account, and I really have noticed the difference. I used to be lucky to get 100-150 page views in a day, so imagine my excitement as those page views started to creep up (I even had a day where I cam close to 400 views, unheard of for a little site like my own!)
So, I thought I would share some things that have been really working for me, and what I do to boost my Pinterest account (and hopefully drive some traffic back to my blog).
These are the bread and butter of Pinterest (I like to think of the pins as the jam – the exciting, juicy bit that we all enjoy the most). Boards allow you to curate ideas, and they are the perfect place to integrate your own pins with already popular content that’s along the same vein. I would advise creating boards that fit the themes of your blog, that way it’s really easy to integrate your own content into them.
Seasonal boards also do really well, and the more specific you can be the better. A ‘British Beaches’ board will perform better than one simply titled ‘summer’ and will mean people looking for specific inspo are more likely to come across your pins and therefore discover your blog too!
You can have as many boards as you like, I have nine that I am currently pinning to, and they cover a variety of topics – from fashion flatlays to rented apartment decor.
I’ve heard that this is the best ratio of other’s pins to your own pins. So, if your board has 100 pins, roughly 80 should be those created by other people and 20 should be ones you have created yourself. If you fill your boards entirely with your own content, people are less likely to discover them, so it’s good to have a majority of already popular pins in there. It encourages people to find your boards, and therefore engage with your own content that you’ve also shared there and it feels like less of a hard sell.
You’ve probably noticed that some of the most popular pins are graphics. They feature beautiful photography and concisely explain what the blog post link is about. I’ve found Canva most useful for creating these. When you create a design, you can select the Pinterest graphic option and it gives you lots of layouts to choose from which is really useful! I’ve had a play around with a couple of different layouts, and I would recommend doing this to get a feel for what layouts you like the best.
Make sure you include your Pinterest graphic at the bottom (or top) of your blog posts and encourage people to use it to pin your post.
Pinterest is definitely a slow burner, and you probably won’t notice results from using it straight away. So, to make it manageable I would recommend spending 10-15 minutes each day pinning. Regularly updating your boards with fresh, new content means you’re more likely to be discovered, and you can easily slot your own content in without it dominating your boards.
This makes such a huge difference to the experience of using Pinterest, especially as it gives you access to your analytics. Using analytics I can see my Pinterest has 11.5k monthly viewers of what I have pinned and 800+ monthly engaged users. I can also see which of my pins are performing best, and therefore pin more content that is similar (and even create more blog content that is similar!)
Enjoyed this post? Why not pin it to your social media or blogging boards?